Belgravia Leisure Venues
Brand Identity, Brand Guidelines, Iconography & Brand Asset Rollout
I revamped Belgravia Leisure venues with a confident, straightforward, and approachable look, focusing on accessibility. The branding avoids sophistication, reflecting our practical and welcoming facilities, and is designed to stand out in the crowded market of gyms and aquatic centres. I also ensured the assetscould be easily adapted for Exception Sites, and developed a comprehensive brand guide with a full suite of assets, including membership brochures, timetables, signage, posters, social media content, and digital banners.
My Contributions:
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Adobe XD