Danny Frawley Centre
Brand system brought to life. Every format. Every touchpoint.
Brand Identity Refresh & Rollout
The Danny Frawley Centre had a bold new visual identity — they needed someone to run with it. The brief spanned an entire campaign ecosystem: the Enigma Campaign creative, Google Display Ads, social media tiles, animated digital screens for their EOFY promotion, and a services and membership offer booklet. Everything had to feel cohesive, whether someone was scrolling Instagram or walking past a screen in-venue.
Working from their newly established brand system, I translated the visual identity across every format — interpreting the guidelines with enough consistency to feel unified, and enough craft to make each asset feel purpose-built for its context. Animated screens needed to hold attention in a busy environment. Display ads needed to convert. The booklet needed to communicate value clearly and professionally. Each piece did its job.
The final suite gave the DFC team a complete, ready-to-roll asset library — elevating their campaign presence and sharpening how the brand shows up across digital and physical spaces.
↗ Brand Rollout
↗ Campaign Creative
↗ Google Display Ads
↗ Social Media Tiles
↗ Digital Screen Animation
↗ Membership Booklet Design