Day One Recruitment
Turning a brand with potential into one with presence.
Day One Recruitment, a specialist recruiter for law firms and professional services, came to us with strong intent but an inconsistent identity. Fonts, colours, and even the logo lacked cohesion, resulting in a brand that felt underdeveloped rather than considered, and that wasn't doing justice to the calibre of clients and candidates they work with across the legal and professional services space. Working through Three Sixty Digital, I led a full brand refinement, cleaning up and refining the existing logo, selecting sophisticated high contrast typography, defining a consistent colour palette that elevated the brand's authority and credibility, and introducing textured backgrounds and Art Deco inspired graphic devices, alongside a curated mixed image library blending black and white portraiture with abstract photography.
The Solution & Impact
With the identity locked in, I built out the full practical asset suite, brand guidelines, email signatures, social profiles, weekly social posts, EDMs, and ongoing collateral, giving Day One the tools and consistency they needed to grow with confidence and stand out to law firms and professional services talent alike.
↗ Logo Refinement
↗ Typography System
↗ Colour Palette
↗ Graphic Devices
↗ Image Curation
↗ Brand Guidelines
↗ Brand Collateral