Dixon Appointments wanted to retain their polished, professional identity but add subtle elements to make it more distinctive. I introduced new graphic devices—drawing from the “D” and “X” in their name—as supporting accents that gave the brand more visual flexibility while keeping it unique to Dixon.

Alongside these enhancements, I designed social media schedules, business cards, blog assets, and EDM templates. The result balanced the client’s desire for a clean, professional aesthetic with small pushes that gave their brand greater depth and impact.