Belgravia Leisure’s quarterly “Feel the Difference” campaign encouraged patrons to get active at their local centres. The challenge was designing a flexible system that used Belgravia’s signature orange (leisure) and blue (aquatics) while allowing individual venues to adapt with their own brand colours and fonts.

I ideated the campaign direction and rolled out assets across EDMs, banners, website content, social media, posters, and pull-up banners. The adaptable framework ensured consistency across the network while empowering centres to make the campaign their own. The result was a unifying, energetic campaign that drove engagement and strengthened Belgravia’s brand presence nationwide.