Goanna Golf
Development of Brand Guidelines, Animation & Campaign Design
I consolidated Goanna Golf’s existing brand assets into a unified brand guideline, encapsulating their identity in a detailed manual that covered everything from overview page, tone of voice page, logos with venue identifiers, both mono and reversed logos, logo do’s and dont’s, secondary typeface, adding in a variety of the more recent Goanna Golf marketing assets and materials developed over the last couple of years, reinforcing brand consistency and recognition.
I also designed and rolled out various campaigns, such as the Putt for Points campaign, Bubbles n’ Putt, as well as created various animated GIFs that users can use on their Stories as a fun way for users to promote brand recognition.
Note: Brand Identity Desing was not created by me.
My Contributions:
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Adobe AfterEffects