GX Auditions
Campaign Design, Retouching & Asset Rollout
I designed a state-wide campaign called GX Recruitment 2023 in VIC to recruit new group fitness instructors. Our aim is to spotlight the fantastic perks of being an instructor, the advantages of teaming up with Belgravia Leisure, and the exciting opportunity to 'audition' for roles or dip your toes into instructing. For this campaign, assets include lively video content to effectively convey the high-energy classes. Picture cross-generational images, beaming faces, and upbeat music.
I oversaw the ideation, campaign look and feel, typesetting, layout, photo retouching, masking, photography art direction, and the rollout of all collateral for the campaign.
My Contributions:
Adobe InDesign
Adobe Photoshop
Adobe AfterEffects