Harvest Gourmet
Getting plant-based patties onto pub menus across Australia.
Harvest Gourmet, Nestle Professional's plant based food brand, had a clear commercial goal: convince pubs, burger restaurants, and food service operators to add their burger patties to the menu. The challenge was making a B2B sales campaign feel like something worth opening, reading, and acting on. Working through Green Hat B2B Marketing Agency, I handled all finished art and production for the "All of the Taste, None of the Meat" campaign, a targeted direct mail and digital push aimed at hospitality decision makers, including a curiosity mailer box sent directly to targeted venues, designed to create intrigue before the pitch landed.
The Solution & Impact
I produced the finished art for the mailer box and accompanying flyer, then extended the campaign across social media assets, an EDM, Google Display Ads, and the landing page the QR code drove recipients to. The campaign contributed to a broader Nestle Professional program that generated 35% more leads from the Food Services campaign at 35% less cost per lead.
↗ Finished Art and Production
↗ Direct Mail Design
↗ Flyer Design
↗ Social Media Assets
↗ EDM Design
↗ Google Display Ads
↗ Landing Page Design