Improbable Multiplayer Services (IMS) is a division of Improbable that help game makers to develop, operate and optimise their multiplayer games. The primary goals of these Lead Generation Ads were to generate interest and consideration for Improbable's multiplayer server operations (IMS), encourage downloads of a case study eBook (created elsewhere), and gain insights into the most effective and engaging creative messaging. Additionally, the campaign aimed to gather valuable insights into audience targeting Output: 4 x Static image variants (2x IMS branded & 2x Insurgency Sandstorm branded).