Knauf APAC
Rebuilding a product documentation library from the ground up — for a global brand acquisition.
When Knauf acquired USG Boral, every brochure, technical guide, and customer facing asset had to be rebuilt under the new Knauf identity, accurately, consistently, and to print ready standard. These were engineering grade installation manuals used by builders and contractors on site, with complex construction cross sections, fire barrier assemblies, and installation sequences that had to be redrawn with precision. Working through Green Hat B2B Marketing Agency, I redesigned six product technical brochures at approximately 30 pages each, for both print and digital, including full Mandarin language versions.
The Solution & Impact
The broader rollout spanned a Lighting and Decorations Plasterboard Guide, the Knauf Reno Sale campaign, On the Surface campaign assets, Plastercoat product animations, Soundstop flyer, day to day social templates, a fillable PDF credit application form, and stationery, a complete transition of Knauf Australia's communications library under one cohesive identity.
↗ Technical Publication Design
↗ Brand Rollout
↗ Campaign Design
↗ Stationery Design