Korn Ferry
Making complex talent acquisition thinking feel clear, compelling, and worth reading.
eBook Design & eDM Design
Korn Ferry is one of the world's leading organisational consulting and talent acquisition firms. Working through Green Hat B2B Marketing Agency, I designed a series of long-form eBooks and eDM assets as part of Korn Ferry's demand generation and content marketing program — producing design that made dense, research-heavy content feel genuinely readable and credible for senior HR, talent acquisition, and procurement audiences.
The eBook you can see here — the Recruitment Process Outsourcing guide — is a 30-page document structured across three chapters, an executive summary, and a buyer checklist. It combines expert interviews, proprietary research, data callouts, statistics, iconography, and editorial photography across a landscape format. The challenge was making a complex B2B argument feel accessible without dumbing it down: using typographic hierarchy, pull quotes, chapter structures, and visual rhythm to guide a time-poor reader through a high-stakes decision framework.
I designed within Korn Ferry's established brand system — their teal, purple, and green palette across chapter sections, their editorial illustration style, and their tone of authority — while ensuring every spread worked as both a standalone document page and a compelling visual argument.
eBook Design, Multi-chapter Publication Layout, Data Visualisation, Iconography, Pull Quotes and Callout Styling, eDM Design, Brand System Application