LeasePlan
Helping fleet decision-makers navigate the EV transition — clearly and confidently.
LeasePlan, one of Australia's leading fleet management companies, needed to guide fleet managers through the key considerations for transitioning from traditional internal combustion engine vehicles to EVs and hybrids. Working through Green Hat B2B Marketing Agency, I designed and typeset the eBook within LeasePlan's established design system and brand guidelines, curating relevant imagery and developing bite sized infographics, pull quote callouts, and visual breakouts to make the content more navigable.
The Solution & Impact
A clean, engaging, accessible guide covering cost modelling, charging infrastructure, policy considerations, and vehicle selection, that supported LeasePlan's broader demand generation program.
↗ eBook Design
↗ Layout and Typesetting
↗ Infographic Design
↗ Image Curation
↗ Brand System Application