I collaborated with Mimecast on their Get Cyber Resilient campaign, designing eight lead generation ads to boost eBook downloads and improve newsletter sign-ups. The goal was to surpass LinkedIn lead generation benchmarks while ensuring alignment with the campaign's branding. Matt Sprague provided the ad copy, forming a strong foundation for the messaging.

Additionally, I created an animation to promote the Get Cyber Resilient Podcast. Using dynamic typography and key design elements from the podcast's branding, the animation was designed to quickly capture attention on LinkedIn, encouraging audiences to listen and subscribe. See video below.