Moon Hana is a conceptual wellness brand I created to explore customer-facing design, an area I’ve always been drawn to but had fewer opportunities to pursue in client work. The goal was to design a supplement brand that stands out in a saturated market of near-identical labels, creating something that feels calm, credible, and distinctly modern.

Inspired by Japanese minimalism and Eastern medicinal philosophy, Moon Hana’s visual identity blends science and softness. I expanded the brand’s palette beyond neutrals to include subtle, grounding tones, paired with refined typography and clean editorial layouts. The packaging and digital touchpoints express balance and trust—qualities that reflect the brand’s mission to support women’s wellbeing through evidence-based nutrition.

The result is a calm yet confident identity system that feels premium but accessible, scientifically grounded yet emotionally resonant. Moon Hana represents the kind of thoughtful, consumer-facing work I aim to do more of - where strategy, design, and storytelling meet to create meaningful everyday brands.