MYOB
Bringing an accounting software brand to life across social — with motion, memes, and EOFY energy.
MYOB is one of Australia's most recognised business software brands, needing an expanded social media design presence across Instagram and Facebook, covering everything from BAU monthly posts through to campaign specific and topical assets. Working through Green Hat B2B Marketing Agency, I managed and expanded this content: original branded memes, quote tiles, themed seasonal content, a Federal Budget story, Instant Asset Write Off educational tiles, and a suite of campaign assets for their key annual moments, working within MYOB's established brand guidelines while introducing subtle visual enhancements. Copy was written by strategist Katryn Thompson, with my design bringing the visuals to life.
The Solution & Impact
The motion work was where it got interesting. I produced two After Effects animations for MYOB's biggest campaign moments of the year: a 30 second EOFY animation and a Smash Tax Time animation promoting the MYOB app, both designed for social distribution, balancing brand precision with the visual energy needed to stop a scroll.
↗ Social Media Design
↗ Campaign Assets
↗ Branded Memes
↗ After Effects Animation (EOFY and Smash Tax Time)