RecVenture, a newly established Rec-to-Rec business, wanted a bold, disruptive identity from scratch. The concept needed to feel fun, loud, and community-driven—challenging the conservative tone often seen in the recruitment industry.

I developed three initial concepts, from which the client selected a bold direction. The final identity featured interwoven graphic lines symbolising connection between recruiters, candidates, and job seekers, with a vibrant palette: yellow for job seekers, pink for recruiters, and green for candidates. Racing car green grounded the brand in professionalism while lime tones added energy and ambition.

After refining the chosen direction, I delivered brand guidelines and a starter suite of launch assets. The outcome was a fresh, confident identity that reflects RecVenture’s mission to reshape recruitment into a space of shared success and community.