Smartpay
I led a campaign to position Smartpay as the simple, efficient alternative in the crowded Australian EFTPOS market. My goal was to highlight the contrast between the frustrating complexity of traditional EFTPOS services and Smartpay's seamless experience. Focusing on simplicity, the campaign showcased simple, clean visuals to underscore the ease Smartpay introduces to electronic payments, persuading businesses to consider switching their EFTPOS provider.
My Contributions:
Campaign Design
Social Media Design
Animation
Storyboard