Social Media Design
Scroll-stopping social design across industries, built on clear systems and consistent craft.
Across a wide range of clients and industries, the challenge was consistent: how do you maintain a brand that feels cohesive and considered post after post, week after week, without becoming repetitive? Working from supplied copy and existing brand assets, elevating wherever appropriate, I created content that balanced visual consistency with enough variety to keep audiences genuinely interested, ranging from establishing design systems for brands with fragmented identities to lifting the quality of underperforming feeds. Clients across recruitment, financial services, healthcare, and B2B professional services are represented in this collection.
The Solution & Impact
The output wasn't just individual posts, it was scalable systems: Canva templates, content frameworks, and design rules that gave each brand's team the tools to maintain consistency independently between design rounds.
↗ Social Media Design
↗ Content Strategy Support
↗ Canva Template Creation
↗ Multi-Industry BAU Content