TechnologyOne
Turning digital transformation data into social content worth stopping for.
TechnologyOne is Australia's largest enterprise SaaS company, serving government agencies, universities, and local councils across ANZ. The challenge was making enterprise SaaS data feel visually compelling without losing accuracy or authority, for their Digital Transformation Index Reports. Working through Green Hat B2B Marketing Agency, I created a suite of digital assets to drive awareness and downloads, centred on two audience specific animated videos produced in After Effects, one for Local Government and one for Education.
The Solution & Impact
Each animation translated key insights and data points from the respective Index Report into dynamic, data driven motion graphics designed to capture attention quickly in a social feed and drive viewers through to the full report download. I also designed the supporting social media assets for the campaign rollout.
↗ After Effects Animation (Local Government and Education editions)
↗ Data-Driven Motion Graphics
↗ Social Media Design
↗ Campaign Asset Production