Three Sixty Digital
Giving a recruitment marketing agency a brand that matched their ambition.
Three Sixty Digital is a specialist recruitment marketing agency with ambitions to lead the market across Australia and New Zealand. As the business scaled, their brand hadn't kept pace with their ambitions. Working as their Senior Designer in house, I led a full brand identity refresh, running a workshop with the leadership team to identify priority areas, then refining their colour palette, retaining the signature pinks, removing orange, and introducing a deeper maroon for stronger contrast and elevated authority, alongside a tightened typography system.
The Solution & Impact
The updated system was applied across website concepts, social content, email signatures, print collateral, banners, brochures, flyers, EDMs, webinar materials, and paid ads. After approval, I presented the system to the wider team and worked with developers to roll out changes across all channels, ensuring adoption was smooth and the brand held together consistently in practice, not just on paper.
↗ Brand Identity Refresh
↗ Brand Guidelines
↗ Social Media Design
↗ Brand Rollout