ZeeFi, Australia’s fintech partner for the education sector, engaged me to roll out a suite of brand collateral that adhered seamlessly to their newly developed brand guidelines. With the identity created elsewhere, my role was to interpret and apply the system consistently across all touchpoints, ensuring the visuals felt cohesive, contemporary, and aligned with their mission of supporting education providers and reducing financial barriers for students. 

The resulting collateral strengthened brand recognition and provided ZeeFi with a clear, unified look and feel across their communications.